Playtime Paris: Winter Edition

The 21st edition of Playtime Paris played host to over 500 children’s wear brands showing their autumn/winter 2017 collections. An ever expanding Playtime felt busy in Paris with a positive outlook on the current children’s wear market. The Trend Space celebrated a party folk theme with daring blends of color and textural materials with a vintage ugly/pretty aesthetic. The second theme was that of a primary palette, celebrating the functional with graphic prints and bold color.

Overall winter collections are bold with unleashed creativity with some brands drawing from recent political movements to express unity and love. Opulent fabrics of party sheers, crushed velvet and lurex were among fabric directions for the winter season along with traditional winter checks and smart wools for tailored items. In contrast some collections focused on simplicity with boyish shapes and boxy items becoming key for girls and functionality remaining for boys. Badging and embroidery are updating prints and the slogan tee remains as powerful as ever. Key items include culotte trousers for girls and long baseball jackets for both boys and girls.  Accessory favorites included Sons & Daughters, quirky eyewear and directional footwear from British brand Chapter 2.

The New Now section celebrated 12 new designers who are attentive to quality of their products and mindful of their impact on the world tomorrow. One of our favorites included US brand Lulaland. The collection consists of original prints and textures all 100% organic with an eclectic mix of european and authentic folkloric spirits manufactured mainly in India.

The next edition of Playtime Paris will be 1st – 3rd July 2017.

Key collections at Playtime Paris were those celebrating winter color, powerful messages and playfulness. Here is a roundup of our favorite brands:

Latvian brand Paade Mode showcased their Autumn/Winter 17 collection ‘World is Round’ seeking inspiration from winter woods, cultural and architectural legacy linking to Gertrude Steins minimalist and modern aesthetics in children’s literature. The classic and familiar Paade Mode embroidery featured across garments along with the pretty layered tulle pinafores and midi skirts seen in previous collections. High quality materials and handmade accessories combine with edgy prints and rich color.  Paade Mode have limited edition handcrafted crowns by artist Brigita Stroda which are intricately ribbon wrapped.


‘Wall flower’ is the colorful collection from US created brand Tia Cibani. Catering to girls and boys, aged 2-14, the collection speaks of the joy of childhood with designs that are playful and fun. The palette is made up of mustard yellow softened purple and pink with forest green. Dresses and tops are color blocked and are styled with eclectic belts and hats. Subtle texture is generated through patterned quilting and creased cottons. An item favorite was the waterproof paper weight cotton poncho in metallic brights.


Anglo-Chinese brand Milk & Biscuits collection entitled ‘Better Together’ expresses and celebrates each other including our differences, a very real talking point around walls and divisions in politics right now.  Playing with volume and textures, coats are oversized with a nod to the 80s, leggings are stirrup-ed and sweatshirts are tasseled. For story 1 statement primary red is teamed with white, tan and nudes whilst muted pink, blue and purple work together with ‘children playing together’ illustrations by Alice Guilard from France. Luxury crushed velvet sourced from Korea and double layered wool for cosiness combines with strong simplistic graphics of clasped hands and boyish shapes and playful frills.

Colorful Spanish brand Señorita Lemoniez draws inspiration from the modernism of the avant-garde art movements. Colors are considered and interact with each other in bold compositions with cut and paste mini skirts and dresses. LEMONIEZ was founded in 1997 by designer Fernando Lemoniez. The best fabrics are constantly used throughout the Lemoniez collections with the most innovative couture techniques. Pussy boys, metallics and geometrics become collection highlights.


The autumn/winter 17 collection of British girls wear brand Child.ish is called ‘Not built to break’ with a beautiful diamond print becoming the collection focus point across dresses and tops whilst beautiful fabrics and a pared back palette lend itself to a slogan tee with ‘I am not built to break’ and ‘V for Visionary’ on the back of a bomber jacket. Child.Ish is a brand with a purpose, designs are influenced by society and the simplicity of nature. Modern timeless basics with clean silhouettes embody a modern day femininity. We love an empowering casual wear brand.

Icelandic brand iglo + indi AW/17 collection ‘Reykjavik Heroes’ celebrates the early 90’s with the authentic and imperfect with a creative musical expression. Lightning bolts and stars become the print focus with embroidered and chenille badges replacing placement graphics. Styling relies on party sheers and a quirky sense of dressing with a twist of independence. The palette is built upon monochrome with dusty pink and orange brights. The iglo+indi AW/17 main collection is entirely organic and made with certified organic cotton.

Sons + Daughters eyewear stopped me in my tracks with its modern approach to children’s eyewear. Born in Canada Sons + Daughters Eyewear is colorful and shapely, inspired by icons of the past becoming synonymous with classic style, forward-thinking design and premium quality. Playground tested using the finest hand-made materials and highest grade lenses to provide crystal clear, 100% UV protection sunglasses for kids. Flower rims and the knots & crosses become a collection favorite and we love the idea of our minis in the coolest of eyewear.


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